“Regenerative by Design” Snacktivist Foods Oversubscribes Seed Round


(JULY 26, 2022) POST FALLS, IDAHO – Regenerative, plant-based baking mix company Snacktivist Foods has raised $515k in an oversubscribed Seed Round. Participating investors in the round include Prota Ventures out of Chicago, Woodland Notch, Kennebago Food Ventures, and Doornik Investments.

Snacktivist Foods is a women-owned, B-corp food brand specializing in dry baking mixes that are naturally plant-based, gluten free, allergen free, and regenerative. Not your typical baking mix, Snacktivist works to incorporate ancient grains such as Teff, Millet, and Sorghum from regenerative growers, while contributing to an agricultural movement away from GMO, government subsidized, and monocrop farming. Snacktivist Founder Joni Kindwall-Moore explains, “These unique crops have a market opportunity because of their nutritional profile and reduced appetite for inputs and irrigation even when not grown regeneratively. However, when you overlay the needs of the regenerative farmer and the qualities of ancient grains and legumes, one sees a natural fit in many farming systems.”

This makes Snacktivist much more than a food brand – something their new investment partners understand well. Kindwall-Moore says, “This investor group sees the big picture vision and the impact that we can make on food and agriculture. They are especially keen on the role of drought-resistant crops and our ability to make fantastic food from them, leveraging a new market opportunity.”

Prota Ventures Managing Director April Oury takes this further, “As investors, Prota Ventures supports tangibly impactful companies that promote human flourishing and the Snacktivist Foods concept is perfectly in line with this investment thesis.” She adds, “We invest in founders like Joni Kindwall-Moore who are “GEEK” – people who embody being Generous, Excellent, Empathetic and Kind while working hard to build successful and profitable businesses. Our excitement lies not only in eating these “good for you” food products, but this investment fuels the regenerative soil movement helping create the public’s market demand for products that meet their standards for health, quality, and the bigger picture of what they put into their bodies.”

The capital from this round will be deployed as a convertible note and Kindwall-Moore tells RFSI News that it will take the company over the $500ARR rate by end of year. The investment will be used to expand Snacktivist’s capabilities across the board. Half of the capital will be used for sales and marketing which will include a branding and packaging refresh and new channel launch, 15% will be used to onboard talent, 20% for new product launches, including a frozen finished product line, and preparation for a snack line next year. The remaining 15% will be used to purchase product ingredients.

Snacktivist products are certified Women Owned, Gluten Free, Free From the Top 8 Allergens, Kosher, and Non-GMO. By 2023, the company plans to also have some ingredients that are Regenerative Organic Certification (ROC) and Soil Regen Verified. If that wasn’t enough to keep the Snacktivist team busy, Kindwall-Moore says that this fall they will be releasing a transparency tool on their packaging that will begin the process of allowing their consumers to experience how Snacktivist products travel from soil to plate through the food system and the impacts it makes on soil health, biodiversity, water and nutrition… yet another significant step for a little company making big systems impact.

Products can be found on the Snacktivist website, as well as at online retailers Thrive, and, and in selected retailers like Harmon’s as well as specialty juice bars and restaurants.

About Snacktivist® Snacktivist is a line of delicious, plant-based versions of your favorite comfort foods available in easy to prepare baking mixes and finished goods. Each product is regenerative by design® featuring ancient grains while also being naturally gluten free, and vegan. All products are certified kosher, non-GMO, Gluten Free and Free From the Top 8 Allergens, while also made with ecosocial and fair trade ingredients. Snacktivist products are sold to all channels in seven varieties of plant-based baking mixes including Ivory Teff Waffle, Plant Protein Waffle, Double Chocolate Brownie, Chocolate Chip Cookie, Turmeric Chia Falafel, Rosemary Garlic Focaccia, and Artisan Multigrain Bread. A line of frozen Ancient Grain Pizza Crusts and Brownie Bites are available to food service customers. The Snacktivist line is also the first to be formulated to be regenerative by design®. For more information and recipes, visit,,, 


About Snacktivist, Inc.

Based in Post Falls, Idaho, Snacktivist, Inc., the parent company of Snacktivist Foods, provides great tasting products of superior quality through the innovative use of ancient grains in carefully crafted versions of our favorite comfort foods. Snacktivist is much more than a ‘good for you and good for the plant’ food brand. The company is fueling the regenerative soil movement that is helping create the public’s demand for climate-forward products that not only meet standards for taste, health, and quality but also enhance consumer understanding of the broader impact of food choices. Snacktivist, Inc. is certified women owned and an Idaho B Corp. Snacktivist® is a registered trademark of Snacktivist, Inc. All rights reserved. 


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Snacktivist samples and images available upon request.


Media Contact:

Meg Carlson

(208) 571-6728

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